Media Wrap-Up Report for
National Exposure
Maddie’s Fund Free
Adoption Weekend
Submitted by Kathie Kerr
Public Relations
June 3, 2013
Summary Report of PRNewswire Event
·
On Wednesday, May 29, a press release was moved over
PRLog and PRNewswire entitled, “A Weekend of Second Chances for Homeless Pets
June 1 & 2.”
·
At the preparation of this report, June 3, the
release had received 278 individual (unique) click-throughs by media companies,
with total hits (repeated click-throughs) of 327.
·
Headline
impressions numbered 78,531. That’s how
often the headline was displayed on the PRNewswire and PRLog websites,
Javascript and RSS feeds.
·
PRNewswire
reported a combined “visitor per day” total of more than 21.3 million on about
225 of the 278 sites worldwide on which the press release appeared. It’s impossible to say what the total of all
the sites would be, since some did not have visitor per day information readily
available. For instance, it appeared on the search engine, ask.com, but no
traffic information is available.
·
Well trafficked sites included CBS MoneyWatch,
American Public Media Marketplace, Boston.com, Yahoo Finance, the California
Chronicle, Los Angeles Business, Dow Jone’s MarketWatch, Sacramento Business Journal and San Francisco Business Times.
Summary Report with Live (for now) Links:
·
Press Release Stats can be viewed with live links
at: http://www.prlog.org/pub/stats.html?id=12141783
Use Access
Code 5a55b4
·
This report from PR Newswire includes links to the actual release
as it appears on a select group of sites. Go to:
This page can also be linked from the site above in
the report snapshot box. You may need to
enter the same access code of 5a55b4
Blogs Using the News
Release
More Online Exposure
·
Examiner.com,
posted on May 23
Examiner.com
is a top 100 website, reaching over 37 million unique visitors a month.
·
Steve Dale’s Pet World column of May 23
linked to the Mayor's Alliance for NYC's Animals's Maddie's® Pet Adoption Days
(http://www.chicagonow.com/steve-dales-pet-world/2013/05/keeping-l-o-v-e-with-pheromones-sounds-kinky/) (Unique Visitors: Unknown)
·
Jon
Patch ran the national consumer news release on the Talkin Pets Website at:
(Read 257 times)
Tweets Placed
· A special tweet from journalist Karen Asp of Woman’s Day on May 23: “If you're thinking about adopting pet, @MaddiesFund is hosting free pet adoption events June 1-2. Find locations: http://bit.ly/17ylryo”
·
Patty
Neger, coordinating producer of Good Morning America and senior book producer
for ABC News, as well as animal lover, re-tweeted our free adoption weekend
news to her network of fans and media associates.
·
Re-tweeted
by Talkin Pets Radio
Summary
of Print Hits
·
Dr.
Patty Khuly (Miami Herald columnist) column of May 31. http://www.miamiherald.com/2013/05/31/3426830/better-to-adopt-shelter-dog-or.htm
Patty did a “shout-out”
in her column: “Whatever
you decide, consider that on Saturday and Sunday, the shelter group Maddie’s
Fund is organizing a huge “Pet Adoption Day” in Alachua County. Why not take a
drive today?” (MH daily readership 498,312; 5 million unique
visitors per month online)
·
Healthy Pets magazine,
Summer edition. Published by ThinkPets
and mailed to more than 3,000 veterinary practices across the U.S., and used by
those veterinarians to send out monthly reminder notes on the mailing
labels. Three million
are mailed out monthly. ThinkPets is a
privately owned, independently operated company that helps veterinarians
strengthen client relationships via a suite of communication, education and
data analysis tools, including HealthyPet Magazine. (Clips
are on their way!)
Anticipated Coverage
·
NPR’s
radio program, Animal House, will interview Rich on June 26 for an airing the
following Saturday morning. (Maryland, D.C.)
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